MarkupManager

Smarter Menu Pricing For Independent Restaruants

MarkupManager analyzes your sales data to recommend menu prices that increase profit and keep customers coming back. Forecast impact before you act, test different prices, update your menu in one click, and see exactly how each change affects your business.

✓ 5 Minute Setup ✓ Daily Updates ✓ Easy Use
QSR Focused Platform
Easy Non-technical Friendly
ML Demand Forecasting
End-to-End Handle Everything in App

Sound Familiar?

You're running your shop on instinct. Here's what that's costing you.

💰

Pricing Uncertainty

You don't know if your prices are too high, too low, or quietly costing you profit on every single transaction — and there's no easy way to find out.

See exactly where your prices stand and what changing them will earn you before you touch a thing.
🤷

Guessing Price Changes

When you do adjust prices, you're crossing your fingers and hoping customers don't push back — with no way to know the outcome until it's already done.

Run scenarios and see projected revenue impact before committing to any price change.
📉

Unclear Demand

Some items fly off the counter, others sit there — but you're not sure if it's the price, the day, the season, or something else entirely.

Get per-item demand broken down by day, time, weather, and trend so you know exactly what's driving sales.
⚠

Fear of Losing Customers

Raising prices feels risky. You've seen other spots lose regulars over a $0.25 increase and you're not willing to take that gamble blind.

Know your customer price sensitivity per item so you only raise prices where it won't cost you volume.

Replace Guesswork With Answers

MarkupManager gives independent counter-service owners the same pricing intelligence big chains pay millions for — without the data team, spreadsheets, or uncertainty.

📈
Demand Forecasting

Finally Understand Why Items Sell — and When

Stop wondering why Tuesdays are slow or why your signature item runs out every Friday. MarkupManager analyzes your sales history, day of week, weather, and more to show you exactly what drives demand for each item on your menu.

  • Know which items will sell before the week starts
  • See whether slow days are a demand problem or a pricing problem
  • Understand why your bestsellers spike when they do
  • Spot seasonal shifts before they catch you off guard
  • Get per-item visibility, not just overall store volume
💵
Menu Optimization

Know Exactly What to Charge Before You Change Anything

Raising a price doesn't always mean more money — and cutting one doesn't always bring in more customers. MarkupManager shows you how your customers actually respond to price changes per item, so you can act with confidence instead of hoping for the best.

  • See projected revenue impact before touching any price
  • Find out which items customers are price-sensitive on — and which they aren't
  • Test a $0.25 increase on your top seller and see the outcome first
  • Identify where you're undercharging and leaving profit behind
  • Compare scenarios side-by-side and pick the one that earns the most
🔍
Price Change Tracking

See the Real Dollar Impact of Every Price Decision You Make

You shouldn't have to guess whether a price change worked. MarkupManager tracks the before and after of every adjustment — so you see exactly how much each decision added to or cost your bottom line.

  • Before/after sales and revenue for every price change
  • Know if a price increase hurt volume or held steady
  • See which changes paid off and which to roll back
  • Build confidence over time as you see your results improve
  • Stop second-guessing — know what actually happened
🔁
POS Quick Sync

Act on Your Pricing Decisions Instantly — No Friction

A good pricing decision means nothing if it takes an hour to implement. Connect your Square account once and MarkupManager pulls your full catalog automatically — then lets you push approved price changes directly to your POS with a single click.

  • Connect Square once — your menu is ready in minutes
  • Push price changes live without leaving the app
  • No manual entry, no spreadsheets, no back-and-forth with your POS
  • Full log of every change so nothing gets lost
  • Spend your time on the decision, not the implementation

From Guesswork to Confident Pricing in Four Steps

No IT department. No spreadsheets. No pricing consultants. Just connect your Square and start seeing answers.

1

Connect Your Square Account

Link your Square POS in under 5 minutes. Your full menu, order history, and sales data pull in automatically — no manual setup, no data entry.

2

See What's Actually Driving Your Sales

MarkupManager analyzes your data and surfaces per-item demand patterns — so you finally understand why items sell when they do, not just that they do.

3

Test Price Changes Before You Make Them

Run scenarios and see projected revenue and volume impact before touching any price. Know the outcome before you commit — no more hoping it works out.

4

Push Prices & See the Real Results

Approve changes and sync them directly to Square in one click. Then track exactly how each price change performed — profit gained, volume held, confidence earned.

Built for Independent Counter-Service Owners

Your margins are tight, your menu changes often, and one bad pricing call costs real money. MarkupManager is built specifically for businesses like yours.

☕

Coffee & Boba Shops

Find out if your latte is priced too low to cover costs or too high to keep regulars. Know which seasonal drinks drive profit and which just drive traffic.

🍠

Bagel & Sandwich Shops

Stop guessing which items are your profit drivers. See exactly where to raise prices without losing your lunch crowd — and where dropping a price pays off in volume.

🍕

Pizza Places

Test a price increase on specialty pies before you post it. See if Friday night customers are less price-sensitive than weekday regulars — and price accordingly.

🍨

Dessert Shops

Identify which items you're underpricing because they always sell out — and which you're overpricing because they sit. Turn that guesswork into profit.

The Pricing Clarity You've Never Had — Until Now

Big chains have data teams who answer these questions every day. Independent owners have been flying blind. MarkupManager changes that.

Without MarkupManager
  • You don't know if prices are too high or too low
  • Every price change is a gamble on customer reaction
  • Hard to tell why some items sell and others don't
  • Fear of raising prices keeps profit locked on the table
  • You find out a price change was wrong after the damage is done
VS
With MarkupManager
  • Know exactly where your prices stand and what to change
  • See projected impact before any price goes live
  • Understand what drives each item's demand
  • Raise prices confidently where customers won't push back
  • Track every decision's real profit outcome after the fact

Stop Guessing. Start Pricing With Confidence.

Connect your Square account and get your first pricing analysis in minutes. See exactly where you're leaving money behind — before you change a single price.

Get in Touch

Questions about your specific business, pricing plans, or how to get started? We'd love to hear from you.