Most independent operators are flying blind on every menu. We show you exactly where, and make fixing it straightforward.
Every pricing decision is a gut call. Without real data, you're guessing — and guessing leaves money on the table.
Without knowing which changes are safe, most owners do nothing — and quietly absorb the loss instead.
Tracking costs, comparing competitors, and managing spreadsheets pulls you away from actually running the business.
Connect your Square POS in a few clicks. Your catalog and sales history import automatically — your first report is ready within minutes.
Get clear recommendations for every menu item. Use the Forecast tool to model any change before committing.
Push price changes directly to your register in one click. The Accuracy tracker backtests every change against real sales so you know what worked.
A full menu analysis with AI-powered recommendations, tools to model every price change before you make it, and a Square integration that keeps everything in sync without manual entry.
We pull together everything that affects your pricing into one clear report — competitor prices in your area, customer demand patterns, your sales history, ingredient costs, and more. No spreadsheets, no manual research. Just a straight answer on what each item should cost and why.
See Sample Report
Before you change a single price, see exactly what it means for your bottom line. Adjust any recommendation and watch the projected impact on profit, revenue, and volume update in real time. When you're ready, select the items you want to act on and push the updated prices directly to Square.
Explore the Tools
Connect Square once and you're done. Your catalog, sales history, and transaction data sync automatically — no exports, no spreadsheets, no manual entry. When you're ready to act on a recommendation, push the new price directly to your register in one click. Everything stays in sync without you touching it.
Connect Your POS to See ResultsSee a full menu analysis report and explore the pricing tools with sample data — no sign-up required. Get a feel for the recommendations and interactive tools before you commit.
Demo Our ServicesWe currently integrate with Square. If you use a different POS — Toast, Clover, Lightspeed, or others — reach out through the contact page. We're actively building additional integrations and will let you know as soon as yours is available. You can also explore the full product through our interactive demo using sample data right now.
Most operators benefit from running a new audit every 3–6 months, or whenever ingredient costs shift significantly, a new competitor opens nearby, or you're planning a menu update. Since you pay per audit with no subscription, you're in full control of the cadence — run one whenever it makes sense for your business.
Yes. Each location connects as its own account with its own sales history, local competitor landscape, and price recommendations. The competitor data and demand patterns are pulled based on each location's address, so every report is specific to that site. Get in touch if you're managing multiple locations and we'll help you get set up.
Markupmanager handles changing menus well. New items are picked up automatically when your POS syncs, and you can run a fresh audit any time your menu or cost structure changes. Each audit reflects current conditions — updated competitor pricing, real demand, and your latest sales data — so you're never working from stale recommendations.
You're always in control. Every recommendation is a suggestion — you decide what to apply, when, and by how much. The Forecast tool is built specifically for this: enter any price you're considering and see how it plays out in profit, revenue, and volume before committing. You can validate your own instincts against the data rather than just following ours.
Yes. We connect to Square using their official OAuth integration — we never see your login credentials or store payment information. Your sales data is encrypted in transit and at rest, and is used only to generate your pricing recommendations. We don't sell or share your data with third parties.
Independent food service owners make hundreds of pricing decisions without the data to back them up. Markupmanager changes that. We're a small team focused on one problem — giving counter-service businesses the same pricing clarity that big chains get from full-time analytics teams, without the consulting fees or the complexity. Sign up, connect your POS, and know exactly what your menu should cost.
